Gary Geller
Founding Partner

Gary has a reputation as one of the most knowledgeable, effective and focused sales and business development executives in any arena. His breadth of experience and industry-wide credibility has landed him and his clients across the table closing deals with important business partners including Amazon, Best Buy, iTunes/Apple, Wal-Mart, and dozens of other game-changing companies.
 
As a founding partner of Breakpoint Digital, Gary focuses on managing high-level relationships with decision makers in retail, ecommerce, entertainment media and consumer electronics and beyond.
 
Before founding Breakpoint Digital, Gary held the position of SVP Sales for Strands, who’s social recommendation engine provided real-time recommendations of products and services over connected devices. Prior to Strands, Geller was SVP Sales at Muze Inc (later sold to Macrovision/Rovi). As one of Muze’s first employees, he established relationships and closed deals to roll out Muze’s products among a “who’s who” of national big-box and specialty entertainment retailers.

As retail came to the web, Geller was instrumental in the continuing development and expansion of the company from a simple data provider to a technology and service partner. Geller is responsible for securing, developing and managing Muze’s major accounts including Amazon, Best Buy, Yahoo!, Wal-Mart, Rhapsody, Netflix, Buy.com and many others.

Before joining Muze, Gary Geller had a diverse entertainment career.  In 1980 he co-founded Effanel Music, America’s premier mobile recording company sold to XM Radio in 2004.  Building on relationships developed through Effanel, Geller branched out and began producing nationally syndicated live radio concerts for NBC “The Source” including such artists as: Santana, Cyndi Lauper, The Judds, etc.  He later managed high-profile international tours for such artists as the Rolling Stones, Living Colour, Van Halen, the Sex Pistols, George Benson, David Sanborn, and Al Jarreau, among others.
 
Geller is married with four children and resides in Connecticut.

Scott Lehr
Founding Partner

With over 14 years as a senior-level manager and executive leader of sales and business development teams in the digital media services industry, Lehr has developed an uncanny business prowess, leading him to achievements in international, strategic, and domestic partnerships. Scott has experience negotiating complex agreements with major media, retail, internet, CE, Mobile and entertainment companies, including global brands such as Apple, AT&T, Sony, Fox, Microsoft, eBay, AOL and Yahoo!
 
As a founding partner of Breakpoint Digital, Scott focuses on go-to-market strategy, structuring business development and sales plans as well as managing many high-level relationships on behalf of Breakpoint clients.
 
Prior to founding Breakpoint Digital, Lehr was VP Sales, Strategy & Business Development for MusicIP where he led all business related activities, including revenue generation, strategic partnership development, as well as product and go-to-market strategies for both consumer and b2b initiatives domestically and internationally.
 
Previously, Scott was SVP Strategy & Business Development at MyStrands and earlier served over 11 years building the sales and business development organization for Muze Inc, where he held various titles including VP of Corporate Development and VP of Global Business Development.
 
While at Muze, Lehr was responsible for expanding the licensing business to emerging platforms and opportunities in search, consumer electronics and mobile as well as the planning, development and management of the Muze Client Services group. Lehr also had a major role in the company’s international expansion, managing the expansion into Japan, China and Europe, serving as member of the Board of Directors for Muze Europe LTD.

Michael Nevins
Senior Partner

With more than 18 years’ experience in technology, media and entertainment, Michael has focused on helping brands, agencies, content creators and publishers to engage audiences through creative application of emerging media platforms.
 
Michael is a partner in the firm Breakpoint Digital, a boutique business development and strategy consultancy for clients focused on digital media, CE, mobile and web technologies.  As a consultant, he works with content owners and brands to develop integrated mobile content and marketing strategies and advises mobile startups.
 
Prior to Breakpoint Digital, Michael held the position of Senior Partner, Group Director Mobile Technologies at GroupM (A WPP Company) where he led mobile strategy for clients in categories such as CPG, pharma, financial, QSR/retail, and telecom. Previously, Michael held the position of VP Sales at Crisp Wireless where he helped top-tier content publishers and brands to launch many of the mobile web’s earliest significant properties and campaigns. These include USAToday/Gannett, Tribune, NBC, NPR, A&E, Discovery, E!, Comcast, Bravo, Washington Post/Newsweek/Slate, Fandango, Burger King, Unilever, Cars.com and others.
 
Earlier, Michael was Director of Industry Relations at Muze Inc, where he managed relationships with senior executives at music labels, home video distributors and book publishers and launched the company’s audio streaming products for retailers. As principal of Traction Media Group, Michael launched innovative projects for marketers including V2 Records, Maxell, Subway and Nikon. 
 
Previously, Michael managed major recording artists, was a key player in the development of two-time Grammy winning/RIAA Platinum recording artist, Living Colour and produced music and sound design for advertising and television.

Jay Moore
Senior Consultant
 
Jay has been marketing high volume ecommerce, internet, mobile and software company’s since the early 1990’s.

With over 15 years management experience, Jay has built highly successful marketing programs that have led multiple company’s to success. Most recently, Jay led Marketing at Vinfolio, Autonet Mobile and Playphone. At Vinfolio, Jay helped the company earn Best Wine iPhone Application and Best Wine Social Network awards from Vintank. At Autonet Mobile, he launched the company into Best Buy and ensured positive coverage by the Wall Street Journal and The Today Show. While at PlayPhone, Moore secured ‘Best Affiliate Marketing Award’ from ad:tech, while increasing company revenue run rates by 10X. Prior to PlayPhone, Jay led Consumer Marketing and Ecommerce for Expedia’s luxury division, Classic Vacations.

Prior to Expedia, Jay was Vice President and General Manager of End User Business at Portrait Displays. He was responsible for growing and managing Portrait Displays End User Channel, and earned Graphic Design Magazine’s Best In-House Advertising Campaign of 2004. Prior to Portrait Displays, Mr. Moore was a co-founder of LetsTalk.com, a provider of wireless products and services. He was responsible for program and product marketing, production, merchandising, business development, in-bound marketing, customer service and website design and operations.

Previously, Mr. Moore was Group Manager of Software Commerce at Netscape Communications Corp. As one of the key members of the NetCenter Commerce Team, he helped develop and implement the core e-commerce strategies for the Netscape website. Moore also operated and designed the strategy for the Netscape Software Store, the Netscape Software Depot and the Netscape Plug-In Program. Before Netscape, Moore served as Direct Marketing Manager of the Internet Shopping Network and as an Account Executive with the Direct Marketing, Promotion and Interactive Department of Leo Burnett Company, overseeing projects for clients including Disney and Kellogg's. Moore has also worked as an attorney with Shearson Lehman Brothers/American Express and as a senior consultant at Price Waterhouse.

Moore holds a Juris Doctor from Albany Law School of Union University, a Bachelor of Arts from State University of New York, and has studied at the New York Institute of Finance and the Institut des Beaux Arts in Paris.

Cary Grant
Senior Consultant

With 18 years of entertainment marketing and media experience, Cary has overseen business development, marketing, content production, and promotions for leading mobile companies and tech start-ups, including National Banana, an online video site & production studio,  mSpot, a Silicon Valley-based mobile entertainment content provider and Peanut Labs, a social gaming monetization network. 

Cary got his start in entertainment/digital media in New York City where he formed a promotions/marketing agency that serviced major record labels, film studios and fashion brands targeting affluent lifestyle consumers.  He also served as the Marketing Director for URB Magazine, a leading independent music and DJ magazine.  His career has led him to produce major marketing campaigns and media events around SuperBowl Weekend, NBA All-Star Game, the Grammys, Coachella, Toyota Scion Brand, Nike, Adidas and other major brands.  Cary is the co-founder of Move Ventures Media, an SF based digital media company who recently launched Move Radio, a DJ-powered mobile music platform, and mobile app development agency, MVM Labs.

Rob Keenan
Senior Technology Consultant
 
Serving as a senior technology executive for the past 15 years, Mr. Keenan has demonstrated the value of his broad marketing, technology and operations experience in delivering pragmatic, actionable end-to-end strategies for companies looking to maximize technology and media in their core businesses and marketing initiatives.

Most recently, As COO at International Awards Group, Keenan revamped the operational foundation, providing a base for the small but focused firm to leverage CRM and emerging social technologies reducing overhead while extending reach.  Previously, as a principal in Traction Media Group, Rob led numerous engagements with top brands, successfully executing a wide range of revenue-generating cross-media projects.

Specializing in helping clients realize the exponential power of integrated marketing and analysis as well the technology required to execute successful strategies, Keenan has focused his considerable experience on providing clients a practical through-line in integrating emerging platforms into enterprise wide operations.

Scott San Filippo
Senior Consultant

Scott is an innovative information architect with 20 years of leadership experience in software, content, and product development. He led several pioneering projects in the digital entertainment industry during his career at Electronic Arts, Liquid Audio, and Gracenote.

An expert in designing and building highly efficient content management systems and content operations, San Filippo designed Gracenote's Media Database, leading them away from their CD-centric roots and giving them the ability to support all types of entertainment media. He also founded their content operations team, growing it to over 80 people worldwide. San Filippo honed his database skills at Oracle where he worked on their internal sales application that was to become the basis for Siebel's CRM products.

San Filippo received his B.A. from Stanford University.